Privacy policy

Last Updated: January 1, 2026

At SALT Medical Apparel, we believe transparency matters. This Privacy Choices policy explains how you can control how your personal information is used for marketing and advertising when you shop with us or interact with our website.

This policy applies to our use of Shopify, Klaviyo, and advertising platforms such as Instagram, Facebook (Meta), and TikTok.

How We Use Your Information

We may collect personal information such as your name, email address, phone number, shipping address, IP address, device information, browsing activity, and purchase history through our Shopify-powered website and related tools.

We use this information to:

• Process orders and payments

• Communicate with you about your purchases

• Send marketing communications (email and SMS, if you opt in)

• Show relevant ads on social media platforms

• Improve our website and marketing performance

Social Media Advertising Choices (Meta & TikTok)

We use tracking technologies such as:

• Meta (Facebook/Instagram) Pixel & Conversions API

• TikTok Pixel

• Shopify-integrated analytics and server-side tracking

These tools help us understand customer behavior and deliver relevant ads.

Your Choices

You can manage or limit how these platforms use your data for ads:

• Facebook & Instagram Ad Preferences:
https://www.facebook.com/adpreferences

• TikTok Ad Settings:
https://www.tiktok.com/ad/settings

• Industry opt-out tools:
https://optout.aboutads.info
https://optout.networkadvertising.org

Opting out may reduce ad personalization but will not eliminate ads entirely.

Email Marketing Choices (Powered by Klaviyo)

If you opt in to email marketing, we may send:

• Promotional emails

• Product announcements and restocks

• Exclusive offers and discounts

Email communications are managed through Klaviyo, which helps us personalize content based on your interactions with our website and emails.

Your Choices

• You may unsubscribe at any time by clicking “Unsubscribe” at the bottom of any marketing email.

• You may also contact us at info@saltmedapparel.com to request removal.

You will still receive essential transactional emails related to your orders.

SMS / Text Message Marketing Choices (Powered by Klaviyo)

If you opt in to SMS marketing, we may send:

• Promotional text messages

• Order or delivery updates

• Product alerts or limited-time offers

By opting in, you consent to receive automated marketing messages. Consent is not a condition of purchase.

Your Choices

• Reply STOP to any message to opt out at any time

• Message and data rates may apply

• Opting out of SMS does not affect email marketing preferences

Cookies & Tracking Technologies

We use cookies and similar technologies through Shopify and third-party partners to:

• Enable site functionality

• Remember user preferences

• Measure site traffic and conversions

• Support marketing and advertising efforts

Your Choices

• You can adjust or block cookies through your browser settings

• Disabling cookies may limit certain site features

Do Not Sell or Share My Personal Information (California Residents)

Under California law (CCPA/CPRA), you may have the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

You may submit a request by:

• Emailing info@saltmedapparel.com

• Clicking our “Do Not Sell or Share My Personal Information” link (if available on our website)

We will honor verified requests in accordance with applicable law.

Updates to This Policy

We may update this Privacy Choices policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions about your privacy choices or would like to exercise your rights, please contact us:

SALT Medical Apparel
Email: info@saltmedapparel.com